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Videography

A Guide To Making A Wise Wedding Videography Decision

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Why A Wedding Video Is An Important Aspect of Your Wedding Planning:
After many months of planning your wedding celebration the actual day will come and go so fast that it will be impossible for you to take everything in that is taking place on the actual wedding day. Think about all of the emotions and activities that you have experienced at the weddings of close friend or relatives. Laughter, tears, kisses, romance, loving embraces, words of love, the grand entrance of the bride, the lighting of unity candles, celebratory dancing and those other special once in a lifetime moments. Now consider experiencing those same heart-felt moments and emotions in what will seem like a flash. That is how most brides describe their memory of their wedding day, as simply a blur. But now with technological advances and the creative ability of videographers, all of your wedding day memories can be captured as they really happened. No longer will brides have to miss the tear drop from their groom’s eye as she walks down the aisle. No longer will the bride have to wonder if certain friends and family made it to the special day. No other wedding-day vendor can tell your Wedding Day story as it really happened as a Wedding Videographer. Not just simply replaying the events of your day, but a skillfully crafted production of your wedding day celebration filled with stunning visual, treasured words of wisdom and congratulations and those unexpected unscripted moments that often bookmark a wedding celebration forever.

With the technological advances of the 20th and 21st century, Wedding Videography has evolved from the fuzzy picture mom and pop video of the past to cinematography productions that rival the film industry. But not all videographers are the same therefore; it is imperative that you be an informed consumer during your wedding videographer vendor selection. Here are a few factors to consider.

Shooting style:
There are many videographers who have adapted the “cookie cutter” style used by many wedding photographers. This is where your wedding is shot according to a shot list. Since video is static and not posed, this style tends to limit some of the creative juices that can make your wedding day video special. Some videographers will not deviate from their shot list and accordingly each of their productions will have the same look and feel. The only difference will usually be the names and faces. However, since your wedding is a reflection of your taste and styles; your wedding video should follow suit. Video styles can range from fun free flowing, tear jerker, elegant to a mixture of these entire elements blended together to tell the story of your wedding celebration. Sample several videographers work and when you see the style that reflects your personality or preference then you can better advise the videographers you are considering what you are looking for in your wedding video production.

What To Look For When Viewing Sample Videos:
Many companies will show you a demo consisting of clips from several weddings. There is nothing wrong with this, however, you are normally looking at clips of their best work and it may not demonstrate what their actual wedding video will look like. Ask to view a portion of a complete wedding. Many videographers will have a short version ready for you to view. Colors should be rich and vivid. But be advised that many churches, temples, hotels and wedding facilities offers less than optimum lighting conditions, but an experienced videographer will know how to adjust his camera to provide good color reproduction. At the reception a small (20 watt) light should be sufficient to yield acceptable results without being too intrusive. Advise your coordinator to keep the light levels up a notch or two. The industry standard for cameras is 3-Chip digital cameras with excellent low light handling capabilities. Require a minimum of 2 cameras. The benefits are many. Multiple angles enhance viewer interest. Imagine viewing the ring exchange from the rear camera and then seeing a close up shot of the ring being slid upon the bride’s finger. While you are enjoying the visual don’t forget to check out the sound. Listen to the vows, readers and soloist. The bulk of the ceremony will transpire in the immediate vicinity of the bride and groom, so a wireless microphone on the groom or officiate is a must. Some professional use shot gun microphones and digital disks; all are good if placed properly. With todays editing capabilities you can enjoy rich CD quality sound.

What Constitutes A Good Wedding Video:
One key to a good wedding video is the way that it flows. Wedding videos should flow like a good book. Each segment should tell a story within the grand story and transition from one part of the wedding celebration to the next in a smooth flowing pattern.

The components of a wedding video normally consist of an opening, the ceremony, reception festivities, and closing credits. There are several subcomponent to the format just mentioned. Many companies offer, as an option, an opening consisting of a photo montage of the bride’s and groom's baby and childhood pictures, and then dating pictures. The pictures are edited into the video telling the story of how the two grew up separately, came together and fell in love and are now getting married. Many companies allows the bride and groom to submit music of their choice or they will select romantic loved theme type music along with special effects to create a breathtaking heart warming mood setting atmosphere for your wedding video. The higher end weddings also offers wedding love story whereby the video production company will meet with you months before the wedding in a park or some special setting and interview the two of you concerning how you met and fell in love. Many couples are having their love story made in advance of the wedding date with the purpose of showing the video at their rehearsal dinner or at the reception.

Provided courtesy of:
Jerome Cade, MJC Video Productions
www.mjcvideo.com